Our client: Devon County Council
Our challenge: To support the recruitment of high quality social workers in the Devon region by encouraging applications from ambitious and career-focused individuals.
Our creative approach: We supported the Council’s recruitment campaign by creating a video to highlight the job opportunities, career progression and working environment available to social workers in Devon. We set out to present a realistic but aspirational image of social work in Devon to appeal to the prospective employees the Council wished to target.
We wrote an incisive script to paint a clear picture of social work in Devon and the opportunities and challenges it offers. To ensure our video showed a realistic portrayal, we worked alongside two of Devon County Council’s social workers, shadowing them in their jobs and filming them as they went about their work. We captured the variety of tasks, people, locations and environments that social workers encounter every day. Imaginative editing highlights the pace and variety of work to appeal to the tenacious social workers sought by Devon County Council.
Our impact: To date the video has reached more than 1300 viewers during Devon County Council’s successful recruitment period and there has been a positive impact on vacancy levels.
“Wide Eye offer a unique set of skills that delivers creativity and storytelling in our videos. Responding to complex briefs, Wide Eye prove their expertise through their analysis of a problem and produce engaging videos that often exceed our expectations.” Jenny Caldwell, Marketing ManagerBack to Selection